New Chapter, a outstanding pure complement model identified for its whole-food fermented nutritional vitamins and natural extracts, is owned by Procter & Gamble (P&G). This acquisition occurred in 2012, bringing the Vermont-based firm below the umbrella of one of many world’s largest shopper items firms.
Understanding the possession of a complement model offers priceless context for shoppers. It could make clear the corporate’s potential sources, analysis capabilities, and general enterprise philosophy. P&G’s acquisition provided New Chapter entry to a wider market and better manufacturing capabilities, whereas doubtlessly elevating questions on sustaining its unique dedication to sustainable and natural practices. This relationship between a big multinational company and a smaller, values-driven firm provides an fascinating case research within the pure merchandise {industry}.