A promotional provide, sometimes a selected mixture of letters and/or numbers, might be utilized at checkout to cut back the price of services or products associated to writing, modifying, or different linguistic arts. As an illustration, a supplier of on-line writing programs would possibly provide a discount in tuition charges when a selected code is entered in the course of the enrollment course of.
Such gives present an incentive for potential prospects to buy these companies, driving gross sales and increasing the attain of writing-focused companies. Traditionally, these promotional methods have advanced alongside e-commerce, turning into a prevalent advertising and marketing tactic. They will also be used to trace the effectiveness of particular promoting campaigns or goal specific buyer demographics.