The Infiniti luxurious automobile model is owned by the Nissan Motor Firm. This possession construction is just like different automotive teams the place a mum or dad firm manages a number of manufacturers focusing on totally different market segments. For example, Toyota owns Lexus, and Honda owns Acura. Nissan established Infiniti in 1989 to compete with these established luxurious marques, primarily within the North American market.
This company relationship permits Infiniti to leverage Nissan’s in depth assets in engineering, manufacturing, and world distribution. It offers entry to superior applied sciences, economies of scale, and a well-established provide chain. This backing allows Infiniti to deal with growing its model id, design philosophy, and buyer expertise throughout the luxurious phase. Traditionally, understanding this possession construction has been essential for analyzing Infiniti’s market positioning, its entry to particular applied sciences, and its total enterprise technique.
