CytoSport, based by Greg Pickett, a former aggressive bike owner, developed and launched the ready-to-drink protein complement Muscle Milk within the late Nineties. Initially designed to supply supplemental protein for athletes, the product rapidly gained reputation amongst health fanatics and most of the people.
The introduction of this handy protein supply supplied a brand new approach for people to extend their protein consumption, notably after exercises or as a meal substitute. This accessibility contributed considerably to the expansion of the sports activities diet market and helped popularize the idea of protein supplementation for a wider viewers. Its improvement stuffed a spot out there, offering a ready-made various to conventional protein powders, which require mixing. This innovation considerably impacted how customers method protein consumption and total health diet.