The affiliation of Steve Jobs with the idea of considering in another way highlights his strategy to innovation, difficult typical knowledge, and pursuing groundbreaking concepts in know-how and design. That is exemplified by Apple’s advertising and marketing marketing campaign, “Assume Totally different,” which celebrated people who challenged the established order and made important contributions to society. This marketing campaign, and Jobs’s affiliation with it, successfully linked the corporate’s merchandise with creativity, individuality, and difficult established norms.
This affiliation grew to become central to Apple’s model id and resonated with shoppers who valued unconventional considering and inventive expression. It contributed to Apple’s success by positioning its merchandise not merely as instruments however as devices of non-public empowerment and alter. Traditionally, this positioning aligned with the counter-cultural actions of the previous, tapping right into a need for particular person expression and difficult authority. This connection between Apple’s merchandise and the ethos of “considering in another way” proved extremely influential in shaping the corporate’s picture and attracting a loyal buyer base.
